Browsing School of Business and Economics (SoBE) by Subject "Brand Trust, Customer Satisfaction, Brand Loyalty, Brand Equity"
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EXAMINING THE IMPACT OF BRAND TRUST ON BRAND EQUITY A Study on Smart Phone Handsets Industry in Bangladesh
(2018-11-07)The study intended to examine the impact of the various facets of brand trust, brand reliability (BR) and brand intention (BI), on Overall Customer Satisfaction. The study also intended to measure their impact on Brand ...