Browsing School of Business and Economics (SoBE) by Subject "Brand Trust, Brand Satisfaction, Brand Loyalty, Brand Equity"
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The Impact of Brand Trust on Brand Satisfaction and Brand Loyalty: A Study on Selected Television Brands in Bangladesh
(2019-11-16)The study is conducted to analyze the impact of Brand Trust and the impacts of it on the Brand Satisfaction on Brand Loyalty and overall brand equity. Such impacts were examined in the context of Television industry including ...