Browsing School of Business and Economics (SoBE) by Author "RAHMAN, AFROJA"
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Influencing Customer Perception in the Mobile Telecommunication Services
RAHMAN, AFROJA (United International University, 2022-12-14)The opinions, feelings, and beliefs customers have about a brand are termed as customer perception. Customer perception plays an important role in building customer loyalty; and brand reputation and awareness. The aim of ...