Internship Report On “Educational Consultancy Services of Global Study Network”

Abstract

I have prepared this internship report on Global Study Network (GSN) to complete my BBA program. The report highlights the consultancy services of GSN, its marketing strategies, and implications to make GSN the best consultancy firm in Bangladesh. I have collected the necessary information for this report from primary and secondary sources of information about GSN. Global Study Network (GSN) is an educational consulting organization. It provides in-depth guidelines and support to the students who are seeking help for foreign higher study. GSN has two branches one is in Sydney and another is in Dhaka. GSN is working with 7 countries as the representatives of top-ranked colleges and universities of these countries. GSN has started its journey in 2010 through the Facebook platform. Because of the huge responses of people from its Facebook page GSN established the Dhaka office in 2018. GSN’s mission is to provide a high standard of ethical and quality service to empower the students. GSN has planned its STP by analyzing UNESCO data, various articles about the higher study of Bangladesh, and 3 Facebook groups of GSN. GSN has segmented its clients based on their demands for Australia, Canada, UK, Germany, Sweden, and Malaysia. GSN has targeted potential clients who demand Australia and Canada. GSN has started its positioning through the 1st Facebook group where the CEO provided assistance in every aspect of the foreign higher study to Bangladeshi students. GSN conducts career seminars in well-known universities and colleges of Dhaka and also in other districts. These measures are creating and spreading the brand image of GSN among the students. GSN is a two years old organization in the education consulting industry. So GSN always observes the activities of competitors to develop the services and strategies accordingly. GSN provides GTE standardized consulting services without any service charge compared to its well-known competitors. GSN got three Facebook groups and GSN gets most of the clients from these sites which is a competitive advantage with the high conversion rate. Moreover, GSN has designed an ‘English Spoken’ course to improve speaking skills which are getting good responses from clients and working as another competitive advantage. GSN helps to select institutions and subjects, assists in visa processing, credit transfer, gaining foreign scholarships, and assist in PR processing.GSN conducts IELTS and PTE courses by the top skilled instructor of Dhaka. The services of GSN are free of charge. The three Facebook pages of GSN and other social sites such as Twitter, LinkedIn, YouTube channel are the main medium for promoting the goals and activities of GSN. GSN conducts career live sessions online, share informative news about foreign study and articles of top-ranked universities on these sites. My responsibilities as an intern in GSN were mostly corresponding with the important personnel of foreign universities, looking after the arrangements of career seminars and helping the clients with their basic queries, etc. My time as an employee in GSN helped me to know about the need for educational consultation in Bangladesh and how it is related to the bright career of a student.