SWOT Analysis of AB Bank Ltd.

Abstract

AB bank is the 1st commercial bank in Bangladesh. It’s been almost 38 years AB bank is serving our country their best product & quality services. AB bank launches so many new products for the existing customers and also for new customers. AB bank first introduced Sampurna product which is only for housewives of our country. AB bank still launching new products for their clients. Recently they launched their new product which is called AB height. Whatever the situation is AB bank always try to give best service to their clients and best product quality to their clients. Even though AB bank has major advantage in our country still lack in some sector which causes them to face threats in real life. Also AB bank has great opportunities to improve in those sectors so that they can regain their position at top again. Chapter 1 contains the basic information of the report. Chapter 1 is divided into many subclasses. In chapter 1 at first we discussed the introduction part of our organization which is AB bank. Then we write down the topic name which is SWOT Analysis on AB bank. We discussed our origin of report, background of report & objectives of the reports. There are three objectives one is general objectives, second one is broad objectives and the last one is specific objectives. We also discussed the methodology of the report & scope of the report. We discussed the methodology of the report in two way one is primary another one is secondary. Then we finished our chapter 1 with some limitation of which I faced while preparing the report. In chapter 2 we discussed about the organization part. In organization part we look into the organization overview. We gather information about the organization from both internally and externally. We look out to the recent board of director of AB bank & we created a list of them. We created a portfolio of AB bank. In portfolio we discussed about the AB Investment Limited (ABIL). Also we discussed some operational procedure of it. Then we figured the recent Fees & charges. In chapter 3 we discussed about the project part of the report. At first we analyzed the situation of AB bank with the help of Michel porters framework five force model. Then we briefly discussed about the threats of new entrants, bargaining power of buyers, threats of substitutes, rivalry among existing competitors in terms of banking sector in our country. Then we briefly discussed about the general banking section of AB bank. In general banking section we briefly discussed about the main products of AB bank and recent interest rate of AB bank products. Then we started to discuss our main topic of the report which is SWOT analysis on AB bank. At first we point out the Strengths, weaknesses, opportunities & threats of AB bank. Then we briefly discussed each section. We found out so many Strength, weaknesses, Opportunities & possible threats which AB bank is going through. After discussing this we finished our chapter 3 and moved on to chapter 4 which is basically the findings & analysis during my internship on AB bank. In this section there are some points of the findings & analysis. In Chapter 5 we gather the financial report of AB bank 2018 from their website and figured here. In chapter 6 there some recommendation based on the findings and analysis in chapter 4. In chapter 7 conclusion part is written & also references are given in chapter 8.