Digital Marketing Services of Bitspearhead Limited

Abstract

Bitspearhead (the authorized reseller of YAHOO!) started its journey from 9th May 2016 and since then has been pioneering massive disruption and innovation in the digital arena through its myriad product solutions. We are 70% inventory owner of ESPN Cricinfo, Cricbuzz, IMO, Beauty-plus and True caller, Share-it, Viver. We are working with Sizmek DSP, Sizmek Tracker, and Yahoo/ Verizon. Our work is mainly communicating with brands and inform them that we have direct ad space in ESPN Cricinfo, Cricbuzz, IMO, Beauty-plus and True caller, Share-it, Viber. We are working with Sizmek DSP, Sizmek Tracker, and Yahoo/ Verizon. We are the direct publisher in Bangladesh so the client doesn’t need to bid and price doesn’t fluctuate, we have a fixed rate of advertisement space and some premium inventory like pop up ad on ESPN & Cricbuzz which Google DSP cannot provide. Then we provide them a media buying plan for the client and upon the approval, the client will send all required creatives and other campaign execution related information. After getting all the campaign materials we send them to the counter-team which is SVG (Seventy-Nine Media) in India. According to the plan, SVG will contact Publisher (Such as ESPN Cricinfo, Cricbuzz) and Publisher will publish our ad on their app/website. I have worked here as a trainee (operation) for four months, from February 2019 to May 2019. My key roles are: preparing strategies for new campaigns, monitoring, reporting & analyzing results, connecting with respective regional platform teams, coordinating with the sales team to find new prospects, and maintaining the relationship with clients, etc. Now from June 2019, I am working as an Executive Sales & Operation Management. My key roles are managing client’s digital media campaign, communication with brand managers, onboarding new clients, developing digital media campaign strategies, and monitoring digital buying outcomes, etc.