AN OVERVIEW OF MARKETING DEPARTMENT OF INCEPTA PHARMACEUTICALS LTD.

Abstract

The report titled ‘An over view on Marketing Department of Incepta Pharmaceutical Ltd’ has been completed with the intention to fulfill the requirement of bachelors in business administration of business faculty of UIU. I have the opportunity to complete my internship in one of leading drug manufacturers of Bangladesh by which I have been able to observe their marketing department closely and gather the necessary information required to make the report. I have learned the internal workings and marketing strategy of this organization. The report starts with the rationale, methodology and limitations of the study. This observation type of study has been made during the 4 months I have been assigned as an intern. . In this report, I have added a brief overview on growth of pharmaceutical industry of Bangladesh followed by in details structure and history of Incepta pharmaceutical Ltd. I have mentioned my job description and the duties I have performed as an intern. The learnings I have gathered from here was co related with the theoretical knowledge. I have included as much information as possible in this scope of this report. In the end, I have pointed some aspects of this organization which could use some review and I have made my personal recommendations as well. The report contain conclusion by connections in line with references mentioned after.