Browsing by Subject "Pathao Ltd. , Ride sharing, E-commerce, Brand equity, Customer loyalty"
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Measuring Consumer-Based Brand Equity of Pathao Limited
(2019-02-11)Pathao Ltd. began its journey in Bangladesh in 2015 with its own group of cycles and motorcycles. It started as a delivery service provider for various e-commerce services, including Daraz, a group of Alibaba (later changed ...