Browsing by Subject "Consumer Perception"

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    • Consumer Perception in Leather and Footwear Goods: A Study on Apex Adelchi Footwear Ltd. 

      Amin, Nurjahan (United International University, 2022-07-27)
      Consumer perception is a marketing process by which consumer(s) sense marketing stimuli, and organize, interpret, and provide meaning to them. The marketing stimuli may be anything related to any of the elements of the ...

    • Consumer Perception of Ice Cream Brand in Bangladesh 

      Mithila, Marzan (United International University, 2022-03-07)
      Consumer perception is the process by which they organize the pattern of stimuli and develop a meaningful picture. The purpose of this report of study is to analyze consumer perception towards ice cream brands in Bangladesh. ...