Browsing by Subject "Brand Consciousness"
Now showing items 1-2 of 2
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An Evaluation of Consumer Purchase Intention: A Study on Juice Industry in Bangladesh
(United International University, 2019-08-21)Purchase intention is a process of decision making by which consumer decide which product is to buy. In this internship report, mentioned about an evaluation of the consumer purchase intention of juice industry in Bangladesh. ... -
Impact of Brand consciousness, Perceive quality, Emotional value, and Perceived Product Price on Soft drink choice
(United International University, 2018-06-26)The main objective of this research paper is to identify the effects of branding on consumer purchase decision which focus on soft drinks industry in Bangladesh. The whole research has been done based on the consumer ...