Browsing by Author "Yusuf, Ahmed"

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Derby Pack Upgrade: How an Execution of Packaging Upgrade can Rejuvenate a Low Segment Brand

Yusuf, Ahmed (United International University, 2019-05-17)

British American Tobacco (BAT) is the leading tobacco company in Bangladesh. The low segment is the biggest tobacco price segment in Bangladesh with BAT low brands occupying 65%+ of the segment (30.8 billion annual volume). ...