Browsing by Author "Kabir, MD. Ahsan"

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A comparative analysis of the Integrated Marketing Communication (IMC) tools used by four successful beverage brands in Bangladesh

Kabir, MD. Ahsan (2022-07-31)

This research project is based on the analysis of the IMC tools used by four successful beverage brands who are conducting their business in Bangladesh. For that purpose, I have selected Coca cola, PepsiCo, Mojo and Pran ...