Market Exploration of BRAC Dairy (Arong) along with other Dairy industry in Bangladesh

Abstract

At once It was appeared that some traditional, milk collectors and sellers known as goal as used to sell fresh milk by visiting households with their milk containers every morning. Over the last 2 or 3 decades several dairy industrial processors have appeared for collecting, processing and selling milk in packaged form with the promise of hygiene and quality. Nowadays, Dairy farming sector has played an important role in the economic development of Bangladesh. Our first dairy firm was milk vita, owned by “Bangladesh Milk Producers Co-Operative Union Limited” founded in 1974. In 1998 BRAC dairy has commissioned which is well known brand in dairy farming sector. BRAC (arong) dairy has several milking cows and from which they collect milk, processing butter and cheese and sell them to the urban people. At present arong dairy is in a good position in dairy farming sector but they are not in leading position. They maintain hygiene and quality in dairy products because of their vision namely making strong and healthy Bangladesh. however most of the customers are satisfied with the quality of their products. At present Bangladeshi people is browsed everything in website for gaining information. So Brac dairy arong needs to develop their website about their dairy products. They should focus on customer demand for their dairy product marketing They should take new marketing policy and monitoring policy for acquiring market leading position and also focus on price of the dairy product because any type of customer because any type of customer can purchase their product.