Market Development Practices by the ACI Limited: A Hands-on initiative for ACI Savlon & Aerosol.

Abstract

ACI Limited is renowned organization and its most common products are Aerosol & Savlon. This report is presenting how ACI limited is practicing the market development for these products. Aerosol & Savlon is a renowned brand under ACI Consumer Brands. Aerosol & Savlon is one of the core brands under ACI Consumer Brands. It is made available in the market and its market share is rising up high. It is competing against other brands such as Lifebuoy, Dettol who is the market leader in Bangladesh, for Aerosol HIT, Mortin. There are also many other local brands in the market that are aggressively fighting for more market share. Aerosol & Savlon is the comparatively brand leader in Bangladesh market and being a well-known brand does have a strong position in the market. ACI is using different means of consumer and trade promotion in order to gain more market share. Aerosol & Savlon has taken many promotional tools all of them are discussed earlier. Customers are more awards to this brand for their effective promotional strategies.