Internship report on "Sales and Marketing at Fly Far International"

Abstract

Here, in this report, the newly acquired knowledge and skills during the three months’ internship at Fly Far International, one of significant travel agencies in Bangladesh are highlighted. The intern offered exposure to activities common to most sales and marketing companies, such as social marketing, vendor relations, customer relations, and selling of travel products and services. These responsibilities provided enhancement in the knowledge of travel industry and in addition understanding the practical aspects of the subject as well. This report analyzes the various business methods and market stance of Fly Far International using both quantitative and qualitative research through the primary research and secondary published articles from official website of the company and other scholarly journal articles. SWOT analysis revealed that the organization has an advantage including a wide range of offered services to consumers and the company’s focus on consumer satisfaction while identifying areas of improvement like lack of adoption of new technologies in digital services and the improvement of feedback procedures.