Walton's market development and positioning strategy: The case of Behavioral Intelligence Division

Abstract

This internship report is based on the practical experiences and the conceptual understanding of an intern. It is meant to help students learn about theater while also giving them real-world experience. The four-month internship with Walton HTPCL has culminated in the writing of this paper. An introduction, a synopsis of Walton HTPCL, and suggestions for WALTON's market development and positioning strategies are all included in the report. Some of their operational, business, and product risks were identified, as well as some recommendations. The report starts with a brief overview of Walton HTPCL followed by outlining the objectives, motivation, limitations, and scope of the report, as well as the definitions of key terms, company analysis, a company's history, and an overview. Those sections include information on trends and growth, customer mix, product/service mix, operations, industry analysis, industry specification, size, trend, and industry maturity, among other topics. The report gives particular focus on Walton HIPCL's marketing strategies. The intern purposes of the report and its restrictions such as time restrictions, confidentiality, knowledge and experience have also been noted.