Internship Report On Education Marketing Strategy of Modern Child Care (M.C.C) School

Abstract

Marketing plays an important role in the school sector of Bangladesh. It is used to promote schools, attract students, and build a positive reputation for the institution. Marketing strategies can include things like advertising in local newspapers and on social media, hosting open houses and events, and developing a strong online presence. Additionally, effective marketing can also help schools to establish partnerships with businesses and organizations in the community, which can provide valuable resources and support for students. Overall, marketing is an essential tool for schools in Bangladesh to build and maintain a strong student base, while also contributing to the overall development of the education sector in the country. The Modern Child Care (M.C.C) School is an educational institute in Green Square Road, Dhaka, Bangladesh. The School imparts the best possible education to the students to prepare them to face the challenges of the world squarely. It respects the individuality of each and provides a stimulating and nurturing environment while aiming at the highest educational standard. The main purpose of preparing this report is to identify and evaluating of the marketing strategy, as well as its general operation and functioning, and the potential influence that may contribute to the delivering standard quality of teaching service to its students and growth of the school. For the purpose of compiling this report, we used a qualitative approach in the form of interview sessions to gather in-depth replies from general educational and school teaching sectors in M.C.C School. After analyzing the data, some key challenges have been found such as limited budget on online campaigns, limited audience, reputation management and competitive strategies which can be impacted on their growth of the school. In this report, some suggestions have been provided that can assist to the management team of M.C.C school to improve their education marketing strategies.