SWOT Analysis of NCC Bank Ltd.

Abstract

NCC Bank Ltd. has gained a very good status for it’s very much customizes and personalized service to it’s customer. With it’s good service towards the customer it has set a very high standard in the banking industry. Through it’s service which are various kinds deposit and credit products, only the individuals but also the giant group of companies doing business and corporate organizations are getting service comfortably. The bank has gained satisfactory result in recent years and has set an standard which is helping the bank in its steady growth in many sectors like major indicators, deposits, advance and profit of the organization. NCC bank has increased its investment in other sectors like, SME banking, recovery department, in loan section. With the remittance service, NCCBL has contributed remarkably to increase fee based revenue of the bank. To encourage the Bangladeshis residing abroad to send their hard earn currency through the lawful banking system, the bank has taken number of needed footsteps as making remittance activities with different money exchange companies in the whole world. The bank is doing well in the market right now, but in order to be the market leader it should take some necessary steps regarding its service and innovation. Lot’s of banks are already in market, more are upcoming in the market, there are market leaders too. If the bank would not able to innovate and upgrade the service, it can be harmful for the bank in order to achieve the organization goal and necessary profit.