SWOT Analysis of NRB Commercial Bank Limited

Abstract

A Bank is a financial institution which earns interest through the trade of cash and credit instruments. This bank’s main target is to be the best among the other multinational banks, be the most innovative bank by using innovative technologies, be the sound administration system and be the best bank on consumers mind. This report has been prepared on the basis of SWOT Analysis of NRB Commercial Bank Limited, Dhanmondi Mohila Branch.” In this report, the first chapter shows a brief introduction, background, topic, objectives, scope, methodology, and limitations of the report. The objective of this report is to show the short framework of NRB Commercial Bank Ltd. And the main part of this report is the SWOT Analysis of NRB Commercial which shows the real picture of the bank according to the negative and positive direction. In this report the second chapter shows the organization part where the introduction of NRB Commercial Bank Limited, history, vision, mission, branch information, organizational hierarchy, branch activity, general banking, corporate banking, the 4ps of NRB Commercial Bank, the SWOT analysis of NRB Commercial Bank are discussed. SWOT analysis helps the bank to understand their existing performance in the bank and also what type of performance is needed for the bank in the future. In this report the third chapter shows the electronic banking part which describes about the SME banking, agent banking, retail banking, sms banking, internet banking, green banking, utility bill collection, locker service, remittance partners, loans, interest rate and cards details. The forth chapter shows about the conclusion and recommendation part. The recommendation also helps the bank to understand the lackings. Like- NRB Commercial bank of dhanmondi mohila branch need ATM Booth. At last it can be said that as a new bank NRB Commercial Bank is doing so much good in the direction of business still now. And the employees of the bank earn so much interest from that business. So as a new bank it does its job very fluently.