Customer Satisfaction on general banking of the City Bank Limited

Abstract

The purpose of this internship report is to discuss about the General Banking division’s customer service of the City Bank Limited. This report tried to find out if the customers are satisfied or not. Customer satisfaction is an important matter for any bank’s improvement. So this report analyzed the satisfaction and dissatisfaction level of the customers with some recommendations. This paper starts with the origin and background of the study, literature review, scope & limitations, methodology. In the methodology part research type, data type, sample size, sample technique, data collection and analysis method are described followed by findings and analysis part. The purpose of this report is to give an idea about the satisfaction level of customers who come to the City bank Limited Principal Branch, Motijheel. A standard questionnaire was used to collect data.