The Corporate Social Responsibilities of Robi Axiata Ltd.

Abstract

The report deals with the Corporate Social Responsibilities-CSRs of Robi Axiata Ltd. The report includes the brief discussion of CSR activities and exemplifies in detailed by the CSRs of Robi. Robi Axiata Limited is the 2nd largest mobile network operator in Bangladesh. With its 44.225Mn it is leading towards success. The company is the subsidiary of the Asian telecom giant Axiata Group Berhad, based in Malaysia. Another subsidiaries are Bharti Airtel International (Singapore) Pte Ltd. and NTT DOCOMO Lnc. The company initiated its business in 1997 as Telecom Malaysia International & adopted the brand name Aktel. The company rebranded itself as Robi Axiata Ltd. in 2010 & took new initiatives to strengthen its name with new vigor in the Bangladeshi Market. Robi has taken some revolutionary steps as CSRs in Bangladesh and gained popularity all over the world. Among them Gori Nijer Bhobisshot, Robir Alo, Robi 10 Minute School, Internet4U gained popularity. The success stories are covered in detail in the report. At the bottom of the report covers the effectiveness and contribution of these initiatives in Bangladeshi Socio-economic system.