Internship Report on Business Operation of Yellowclothing.net.

Abstract

I worked as an intern at yellowcloting.net as a prerequisite to complete my BBA program (major in marketing). It was a great opportunity to learn practical knowledge of marketing. The first chapter of the report focuses on the foundation, organogram, mission, vision, SWOT analysis, product portfolio by yellowclothing.net. Overall, it gives the insight of yellowclothing.net. The second chapter of the report focuses on customer analysis like need category, segmentation, targeting, and positioning. Need category of yellowclothing.net depends on awareness, acquisition, satisfaction, conversion, and retention. Yellowclothing.net is segmented into geographic, behavioral, and demographic. Overall, it gives the customer insight into yellowclothing.net. The third chapter talks about the direct competitors, indirect competitors, and the five forces of the model. Direct competitors are providing the same technology, solution, and idea in the market as yellowclothing.net. But indirect competitors’ products and price quotations are different from yellowclothing.net. Yellowclothing.net faces some threat from new entrants in the market, bargaining power of suppliers, buyer switching power to other brands, and rivalry among the existing competitors. Overall, it gives the competitors insight into yellowclothing.net. The fourth chapter focuses on product place, price, and promotion. Products are basically clothes and accessories for men, women, and kids. The place is basically the online hub but there have almost 15 stores among Dhaka and Chittagong. Pricing of product imposes on market research by other competitor brands. Yellowclothing.net is very much elegance about the promotional activities. Overall, it gives a marketing program of yellowclothing.net. The fifth chapter of the report focuses on the job description, specification, and workflow. Overall, it gives the three months of job experience of yellowclothing.net. The six-chapter of the report focuses on the recommendation, efficiency of the job, and effectiveness of yellowclothing.net. There is giving some solution and remarks to get the best place in the market and focusing on the better work speculation of employees in yellowclothing.net.