Organic Food Preferences in Bangladesh: A Concentrated study on University level Students

Abstract

This research paper deals with the marketing research on factors influencing the adoption of student preference about organic food in Bangladesh. Some key factors like convenience of low trust, hygienic, appearances, packaging and other relevant factors are associated. This paper also focuses on United International University student’s preference about organic food. Although this concept is still new in our country but usage of this innovative concept is increasing. People of all age are concern this criteria and they are happily adapting it. This paper deals with primary data collected though the survey from respondents. Different statistical tools are used for analyzing the research work SPSS 17 is used for the analysis purpose. According this research work, it has found that convenient student opinion and shopping cost have influence on the UIU students. On the other hand, factorial influences are more in the gender wise preference of organic foods. During the analysis, it is also found that most the variables are perfect to predict and they have influence on our respondents mind for the adoption of social media sites. It is a unique paper because many researchers conducted many research on the marketing. But none of them specifically conducted any research on influencing factors of student’s preferences. They only considered the overall influence on preference.