General Banking Activities and Brand Building Initiatives of Mutual Trust Bank

Abstract

This is the report of my internship for which I have worked in Mutual Trust Bank Mohammadpur Branch from 13th January to 13th April,2022 for 3 months as an internee. This report is designed on theoretical knowledge and practical experience. This report endeavors to an examination of General banking activities and brand building initiatives of MTB. For this report, data are taken from the Mutual Trust bank and also other selective banks website, annual report, their clients and the help of senior officials. During my internship, I was involved with different departments of the Branch. I collected as much information as possible regarding the same through personal involvement, observation, and direct interview with the employees and customers involved with the process. On introduction part I have focused on the introduction about the report, objective of the report, Motivation of the report, Scope and limitation of the report and key definition of the report. I have also discussed Bank Information including MTB overview and history, trend and growth, customer mix, product and services, SWOT analysis. Third part has explained Industry information like specification of the industry, size, trend and maturity of the industry, external economic factors, technological factor, barriers of entry, supplier power, buyer power, threat of substitution and industry rivalry. Fourth part I have discussed about my internship position, duties and responsibilities, training, contribution to department functions, evaluation, skills applied, new skills developed, application of academic knowledge. In fifth part I have focused on MTB brand building initiatives. At the end I mentioned recommendation for improving departmental operations, key understanding and conclusion.