Critical Success Factors in Online Retailing- Study on SSG eshop

Abstract

This report provides a comprehensive description of an internship study at the Super Star Group in the e-commerce market. E-commerce refers to the trade of goods or services using the internet platform, and the transfer of money and data to perform these transactions. Because of WWW, today many of the traditional trade has shifted to the electronic world in parallel with the rapid growth of information technologies. The purpose of this research is to explore the critical success factors in e-commerce from a practical perspective. Six factors including consumer perception as a competing brand, consumer awareness, price, availability, warranty, and overall satisfaction are considered. Numerous business activities are currently carried out in an electronic world. Since e-commerce is convenient and simple to access, it has gradually gained popularity among consumers and businesses. This study highlighted eight various tools that can be implemented in e-commerce that are mentioned. There are seven forms of e-commerce. Furthermore, nine e-commerce payment options are specified. Additionally, the significance of client satisfaction is emphasized. Based primarily on this, three main crucial success factors, each with eight sub-factors, are organized in a hierarchical manner to assist businesses in e-commerce. In subsequent steps, a multi-criteria decision-making mechanism can be applied to select the best e-commerce business. This report provides some guidelines that establish a well-organized foundation for determining the finest e-commerce company based on the essential success aspects presented in this report.