Marketing Practices of Kazi Farms Kitchen

Abstract

Kazi Farms Kitchen is the largest frozen food company in Bangladesh. Around 40% market share they are holding in Bangladeshi Frozen market. The frozen food industry has been growing day by day with the change of People’s lifestyle & living standard. In this report, I discussed the marketing practices of Kazi Farms kitchen. Where I elaborate on the STP and Marketing mix process that means Segmentation, Targeting, Positioning & 4ps of marketing strategy. Here I also discussed Company Structure of Kazi Farm Kitchen and its departmental activities, SWTO Analysis. Then I analyzed those strategies that following by Kazi Farm Kitchen and found many interesting facts that I discussed later of in this report. After analyzing those strategies, I gave some recommendations that Kazi farms kitchen should follow.