The Future of Restaurant Marketing in Bangladesh: An Analysis of Consumer Attitudes toward Techno-Marketing

Abstract

The study, titled "The Future of Restaurant Marketing in Bangladesh: An Analysis of Consumer Attitudes toward Techno-Marketing," analyzes digital technology' innovative influence on the restaurant business. Restaurants are rapidly using technology-driven techniques, such as social media marketing, mobile applications, and food delivery platforms, to suit changing customer needs. Using the Technology Acceptance Model (TAM) as a theoretical framework, the study investigates how important elements such as perceived utility, simplicity of use, trust, and behavioral intention influence customer attitudes toward techno-marketing tools. The findings show that good consumer assessments of digital tools strongly improve customer loyalty and engagement, thanks to features such as user-friendly interfaces, targeted promotions, and real-time information. However, issues like as data privacy, digital literacy gaps, and trust remain important barriers to wider execution. Modern technologies, such as cloud kitchens, AI-powered analytics, and contactless payment methods, reflect the industry's move toward efficiency, scalability, and customization. To solve these difficulties, the report illustrates the need for strategic technological investment, clear data policies, and trust-building strategies. It also argues for expanding into rural areas, using modern technologies like as blockchain and augmented reality, and managing legal challenges to ensure long-term development and competitiveness. This study offers useful insights for both academics and practitioners, establishing the groundwork for the continuing expansion of techno-marketing in Bangladesh's restaurant industry.