Digital Marketing Practices by Asiatic Clients: A hands-on Initiative through Facebook Platforms

Abstract

I have prepared my report based on the three months of internship program that I am doing in Asiatic Marketing Communications Limited under Community Engagement Department. I took up the internship course (INT 4399) as it is a requirement for completing my undergrad BBA degree. This report includes Chapter 1, where I have written the introduction and briefly discussed about the company profile. Chapter 2 consists of the elaborate description of the company, analysis of the services they provide with SWOT and PESTEL Analysis and also overview of the competitors. In Chapter 3, I explained my overall experience of the internship program. This is solely my personal view and the things I have come across while working in the company as an intern. Here, I wrote about my assigned duties, job responsibilities and the office environment. Chapter 4 includes my observations and recommendations for the company and the Community Engagement Department. I concluded the report with Chapter 5. I have been working here as an intern. But if I want I can stay as an executive. Within three months, I have come to gather a lot of knowledge regarding how digital marketing agencies work. I tried to find the shortcomings and also provided the probable solutions using my knowledge from the internship period.