The Strategic Marketing Activities of Property Sector of BIKROY.COM

Abstract

United International University offers an internship program under the observation of respectable faculty. This report is prepared based on my two-month practical experience at Bikroy.com, This internship program supports me to gain some practical and also educational knowledge. The main objective of this internship was to know how the Bikroy property and other department works, how to work with co-workers, colleagues, and other staff of Bikroy. It also helps me to establish my future goals. This report discussed the selling and advertising the property and rental activities of Bikroy. How their membership, the listing is giving revenue to the company. People are feeling interested to post rent ads as they are knowing its popularity day by day. Bikroy started its journey in 2012 and is known as a classified marketplace. They have a private and business advertisement section. Cars, vehicles, appliances. Pets, electronics, sports items all kinds of used and unused products can buy and sell at Bikroy. People can also give rent ad for their property. All ads will be live for 2 months. As it is available in Bangla and English also in some other languages for better understanding. Bikroy.com is a growing MNC and also running for 8 years still is the largest marketplace and one and only largest online buying and selling site in Bangladesh. A maximum of people knows its popularity. It can be assumed that it will be the highest selling and buying site in the future.