Digital Content Marketing Development in Bangladesh from the Perspective of Magnito Digital and Grey Advertising

Abstract

This project report made based on how to develop digital content marketing in Bangladesh. Now we are living in a modern culture and everything is becoming digital so, we are focusing on digitize form of marketing and that is possible by digital content marketing. Due to the rising in internet and social media organizations are including towards digital content marketing. The digital content marketing plays a significant role in communicating effective information to the consumers thus attract them to keep engaging with the brands. As a consequence, giant marketing firms of Bangladesh like Magnito and Grey are adopting digital content marketing in order to get more audience. Apart from that the easy entry in the market and high profitability are encouraging firms for enhancing new content service in the market. However, this project paper evaluates the overall position, problems and prospects of digital content marketing development in Bangladesh. Some of the suggestions based on the study is also presented in the paper.