Consumer Buying Behavior toward Online Shopping

Abstract

Buyers conduct extensive research online before speaking with a salesperson. Rather than visiting traditional brick-and-mortar establishments, buyers increasingly make direct purchases online and through their smartphones. This project paper aims to identify customer behavior regarding online buying, such as their preferences, dislikes, and payment methods. The project paper, titled “Consumer Buying Behavior toward Online Shopping," has been prepared for the fulfillment of the internship program, which is also a requirement of the BBA program. In this descriptive type of research, both primary and secondary data were used. The sample size was 34 and chosen randomly. All of the participants were students. The majority of respondents had both positive and negative experiences purchasing online. Customers may find it easier to buy from those websites if suppliers can give prompt and essential help, including answering all of their questions within a 24-hour service availability.