Internship Report on the marketing department of Maxon Power Limited

Abstract

This report is prepared as part of the Internship phase of the BBA program at United International University, Dhaka, Bangladesh. The Internship Program, along with this report, is an essential component of the Business Administration course. After completing various courses in different areas of study, students are placed in reputed business organizations to gain real-life experience. For my internship, I worked in Maxon Power Limited, where I focused on understanding the marketing strategies and performance of the company. I would like to express my heartfelt thanks to Dr Seyama Sultana miss, my internship supervisor, for her support, guidance, and encouragement throughout my internship. I am deeply grateful for the opportunity to learn from her and for the trust she placed in me to contribute to the team. This report has been prepared based on the practical experience I gathered during my internship period. In addition to my firsthand experience, I have also referred to the company’s marketing data, website, and other relevant resources to support the findings and analysis presented in this report. The results of my contributions are highlighted in the report, along with the procedures I used to assess the effectiveness of marketing plans and the knowledge I acquired from performance metrics. I also looked at rival tactics and market trends, offering suggestions on how Maxon Power Ltd. might improve its customer engagement and marketing initiatives. Overall, this internship has significantly contributed to my professional development and has provided me with valuable industry knowledge that I will carry forward in my career.