Pharmaceutical Marketing Practices of Digital Brochure in Bangladesh

Abstract

This research based on the pharmaceutical market, where Bangladesh’s pharmaceutical market follows a digital brochure for marketing purposes. I have tried my best for presenting my paper as clear as possible. The objective of the study is to know the pharmaceutical marketing practices in Bangladesh. The project specific objective is on to identify the Digital Brochure practices in the pharmaceutical industry in Bangladesh. In Bangladesh, pharmaceutical companies follow a digital brochure for marketing purposes for smartly present to the doctor. They are giving promotional gift item like (diary, pen, T-shirt, Mug, wall clock, key ring, bag, pad, etc.) to the doctor. They are trying to focus their new upcoming product by using promotional gift item. For completing this report, I have collected information from my direct observations as well as from the pharmaceutical company’s website.