A Review of Competitive Marketing Activities of Daraz Bangladesh

Abstract

Daraz Bangladesh has been around for quite some time in the country. Amid a growing competitive landscape with rising number of online sellers/retailers, Daraz Bangladesh has been actively growing in terms of popularity and market share. It is now owned by Alibaba Group, one of the largest e-commerce platforms in the world. In the last few years, it not only rose as a leading online e-retailer, but also as a leading platform with unique business model and huge warehouse facilities that can be said to have put a landmark or role model for other e-retailers. Its operations are streamlined with vendors, as well as synchronizing with customers’ orders as Daraz has already earned a reputation of efficient online order processing of its orders. Customers can easily choose among a variety of products, starting from sewing needles to refrigerators, clothes, furniture and many other things. Daraz also tries to maintain a huge variety of products so that all kinds of customers can be accommodated. It appears to be operating in a very competitive ways in Bangladesh now. Despite all these positive observations, some measures are also included at the end to improve and enhance its current operation in Bangladesh.