Project Report on "Marketing Activities of Square Food and Beverage Ltd."

Abstract

Food and beverage manufacturing is a fast-growing business in Bangladesh that employs a significant portion of the population. About 246 medium-sized food processing enterprises exist in Bangladesh, and about 8% of the entire industrial workforce is dedicated to promoting these businesses. Square Food and Beverage Limited (SFBL) has established a solid presence in the industry via the provision of high-quality goods and services in a very short period of time. An emphasis on quality, the use of sophisticated technology, the development of human resources, and the launch of new goods for the expanding markets have given the firm a leading position in its field. I have completed the study on “Marketing Activities of SQUARE Food & Beverage Limited”. The main purpose of the study is to identify the factors that influence the growth of Square Food and Beverage Limited in the competitive market edge. It is being utilized Porter's five force model as well as a SWOT analysis to establish the factors that influence to Square Food and Beverage Limited for leading the market in food & beverage industry as well as to determine the factors that affect its growth of the business of SFBL. The first chapter includes an introduction part such as background study, objectives, scope, limitations, and methodology of the report. The second chapter includes the literature review part. It is the purpose of this chapter to provide information collected from relevant literature addressing the subject matter of this study. The third Chapter deals with the overview of SQUARE Food & Beverage Limited, its strategic plan, brands items, departmentalization, management system, and operational system. In fourth chapter, I have explained the Porter's five force model, SWOT Analysis, STP Process (Segmentation, Targeting & Positioning) and application of Marketing Mix strategy of Square Food & Beverage Limited. On the basis of analysis part, some obstacles for marketing activities are highlighted in chapter five and added some recommendations. Finally, I have concluded this report in this chapter