INTERNSHIP REPORT OF BUSINESS DEVELOPMENT ACTIVITIES OF Luminedge Pty Ltd

Abstract

I have completed my internship at Luminedge Pty Ltd, one of the fastest growing education and immigration consultancy firm. I started my journey as a Business Development Intern and later on I have joined as an ESL Trainer. Throughout my internship, I had worked very closely with the core panel to understand the industry better. As a startup, it’s very important for us to focus on marketing and providing quality service. Along with my team, I went to several college and university events to introduce our organization, and also to hear students’ plans & dreams and identify the barriers they face in chasing those dreams. I provided support to the communication team when we had a lot of student flow. I also contributed in developing effective and engaging courses for the students as quality is key here. The objective of this internship report is to understand the industry and overcome the shortcomings so that we can be the industry leader in a short span of time. Luminedge, a company in the education business, has successfully make a place for itself by providing premium customer service and client satisfaction, to acquire a competitive advantage in the market, according to the findings presented in this paper. The company's strong emphasis on customer relationship management (CRM) and use of data analytics technologies have enabled them to target and engage their audience successfully, resulting in improved revenue and brand awareness. Ultimately, the research suggests that Luminedge continues to focus on customer service and also engages in employee training and development programs in order to enhance departmental operations and sustain performance.