Marketing Practices of Student Consulting Firm – A Case Study on TCL Global

Abstract

TCL Global is a leading student consultancy firm in Bangladesh. The main objective of the report is to know the marketing practices of TCL Global. The report also highlights the activities of various departments and assesses the strengths, weaknesses, opportunities, and threats (SWOT) of TCL Global. Data were collected from secondary sources. This report consists of six chapters: Introduction, Company and Industry Review, Methodology, Analysis and Findings, Internship Experience, and Conclusion and Key Facts. This report is descriptive in nature. TCL Global uses effective segmentation, targeting, and positioning. Indeed, TCL Global serves international students, targeting high school graduates, undergraduates, and professionals. It offers services such as university selection, visa assistance, test preparation, and career counseling. TCL divides the market based on the academic background and working ambitions. It also offers customized Services, including flexible payment options. TCL Global may focus on marketing campaigns personalized to target students for upcoming sessions, designed to reach the right customers through data-driven insights for targeted ads, emails, and social media content, to help drive engagement and conversion. Additionally, TCL may work with influencers and successful alumni to enhance TCL Global credibility through shared success stories on social media.