Marketing Practices of Pine Solutions Limited

Abstract

The broad objective of this report is to evaluate the ‘Marketing Practices of Pine Solutions Limited’ to determine the adoptions as well as applications of it. As long as IT companies can work with competence, their market is at the boom no matter what’s happening in other sectors. A marketing approach to their customers is one of the major factors that define the degree of success of an IT firm. Since the market is competitive, focusing on customers and their needs with diversified marketing approaches will make the difference in the growth of Pine Solutions Limited. The company is successful in applying their marketing approaches in solution based services, but it has to initiate more strategies to the project based market. Interactions among business units and collaboration with business partners must be increased by restructuring the organizational structure. There must be a compliance department to monitor the risk and internal control for the betterment of the company in the long-run.