General Banking Performance of the City Bank Limited- A Case Study on Nawabpur Branch

Abstract

The bank plays a significant role in helping the economic development of a country. The City Bank Limited (CBL) is well known private commercial bank in Bangladesh. The primary aim of this study is to analyze the general banking performance of the CBL. The secondary objective is to identify the problems facing the Bank. The significant issues of the Bank are weak monitoring unit and an inadequate number of employees which ultimately hamper the customer service of the Bank. The does not provide any locker services. Despite the problems, the Bank’s deposit and export business is increasing at a considerable amount in last five years. The City Bank should have bigger branch premises for an increased number of customers, and more sitting arrangement should be made for their clients. The bank should raise the ATM booth across the country as early as possible. In conclusion, it can be said, services of City Bank Ltd. still, possesses excellent potentiality. They have outstanding chances in the marketplace to utilize, and they can simply stay in the industry with fall profitability by implementing several current pertinent tactics. To keep up the hopes of the customers, the City Bank Ltd. have to take all needed actions to please their customers because if the customers once understand that they are not receiving right behavior, they may move to another organization.