Marketing Practices of Bangladesh KRISHI Bank

Abstract

The banking industry is competitive and an essential part of a country's economic growth. This industry is always of high significance and plays a major role in the economy's well-being. The report titled "Marketing Practices of Bangladesh KRISHI Bank" has been prepared to fulfill the internship program, which is also a requirement of the BBA program. Bangladesh KRISHI Bank is the country's largest specialized bank for financing in nature-dependent uncertain and risky sectors such as agriculture. This report aims to know about the marketing practices of Bangladesh KRISHI Bank (BKB). All their marketing activities and strategies have been highlighted in this report. This report consists of five chapters titled introduction, company and industry preview, methodology of data collection, analysis and findings, and recommendations and conclusion. Both primary and secondary data were used in this descriptive type of report. After analyzing the marketing strategies, some of the major findings have been identified in this report like lack of development on promotional strategy, less importance to analyze the competitive markets, following unrealistic marketing strategies, fewer numbers of ATM booths, communication gap with field officer and staffs. Based on analysis and findings of marketing practices, some recommendations have been suggested. The major suggestions are like the number of employees, field officers, and staff in BKB's branches should be expanded to provide better service to their customers and farmers. Customers and staff should both have the right to use a complaint box. The marketing department of Bangladesh KRISHI Bank should be independent of the rest of the organization. The marketing teams will allow the farmers to use new online services and apps.