Client Service Management Practices by the Papyrus Communication Limited

Abstract

Papyrus Communications uses various IMC tools to cater to their clients' needs. Given they are a digital agency; they have to tweak their skills both on ATL and BTL lines. They use digital marketing, PR and advertising as their IMC tools to complete their tasks and to fulfill their clients' requirements. At the same time, a lot of research both on the field and simultaneously qualitative and quantitative research are done in order to see which tools suit best for their clients according to their TG and the type of company they are.