International Marketing Practices of Consumer Knitex Limited (CKL)

Abstract

Compagnie Mauricienne de Textile Ltd. (CMT) a foreign multinational company established in 1986 in Mauritius. Consumer Knitex is a sister concern of CMT. The Mission Statement of the company is “From where we come, to where we’re going.” We have the aim to be the number one world-class manufacturer of top quality garments and jersey wear, by investing in technology promoting training and development for our people. There are three factories in Bangladesh of consumer knitex. One is located in Trishal, Bhaluka, and Shreepur. It is specialized in the design and production of fast-fashion jersey wear products for the finest clothing brands and fast-fashion retailers on the high streets. It begins with raw cotton of the most excellent quality. From the first stage of spinning; through the knitting, dyeing, finishing, cutting, sewing and through to the final step of careful embellishment; every phase in our vertically integrated process is carefully detailed and precision crafted, which serves to accentuate our highly impressive turnaround time. We take the order from our mother company, which is situated in Mauritius and based on the order we make products and supply to the importer.