Marketing Department Practices of BYD Bangladesh

Abstract

This report is the result of my Internship in the Marketing Department of BYD Bangladesh (Distributed by CG RUNNER BD Ltd). The internship period was to be from 3 May until 30 July 2026; the report is for work undertaken during the full internship period to the date of its preparation. I had the opportunity to work in the Brand Marketing Team, as a Marketing Intern – primarily supporting dealer marketing and offline ATL / BTL marketing. In March 2024, BYD officially came to Bangladesh via CG Runner BD Ltd. To raise awareness to electric and plug-in hybrid vehicles, the brand has been promoting it through vehicle launches, shop shows, dealer marketing, web media, communication with influencers, corporate communications, sponsorship programs and test Drives. According to BYD Bangladesh, having been introduced to the market, over 1,000 new energy vehicles have now been put on road; highlighting the growing demand for this category from customers (The Business Standard 2026, July). Some of my primary duties ranged from dealer co-ordination, agencies, vendors, customers, and sales teams to support social media content, captions and influencer scripts, lead collection and forwarding, exhibitions and test drive events, to collect and monitor campaign portal data and to prepare the BYD Bonanza Open House Report. I have helped with launch/activation jobs for cars like Seal 5, Seal 6, Sealion 6 AWD, Sealion 5 and Atto 3. Key activities were the BYD Bonanza campaign, activation of the Tejgaon showroom, MIST and Marvel of Tomorrow showcases, influencers coordination and the Banglalink showcasing event at Gulshan 1, etc. The internship revealed that the promotion through integrated marketing communication is of significant importance for BYD Bangladesh. To many customers, the idea of EV and PHEV may be still new and therefore it is crucial to have physical presence, a chance to test ride, the salesperson explain it and the after sales to assure the customer. Its position in the market is backed by the company's technology, design, product quality, recognition all over the world and warranty marketing as well as the expanding network of dealers. Nevertheless, challenges of limited-service coverage outside of Dhaka, occasional coordination failures, charging availability and price perception are significant. As of the recommendations, the report suggests besides the shared campaign calendar, more coordination between digital and offline marketing teams, selling dealers improved guidelines for communication, more consistent salesperson availability, there must be structured follow-up to leads, dealers must be educated on charging, battery safety, PHEV usage and ownership cost, in addition to being regularly informed about 3S services. The internship helped my skills in communication, to manage events, short briefing on the content, reporting, to be a lead, to problem solve and time management. Bringing myself toward the Automotive career.