Consumer Perception towards E-commerce in Bangladesh

Abstract

The reporttries to explore consumer perception towards e-commerce in Bangladesh. In this emerging sector of e-commerce, it is very important to analyze which factors positively impact consumer perception and eventually lead towards positive consumer behavior and actual purchase as well. In the research, factors like product quality, responsiveness, internet cost, timeliness, security, advertisements, word-of-mouth, brand image, product packaging and website design, cost reduction, positive product review and low shipping cost have been analyzed to find out how they impact consumer perception towards e-commerce in the context of Bangladesh. The study shows how marketer should try to exploit these online prospects of business environment to entice more and more consumers digitally and deliver products in an attractive and sustainable way.