The Marketing Practices in Bikroy.com Limited

Abstract

The practicum report has been designed based on my theoretical understanding and practical experience. It has been structured to provide practical knowledge while at the same time going through theoretical understanding. The report is the outcome of a three-month internship program with Bikroy.com. The study includes Introduction, Organizational Overview and Analysis on Marketing Practices in Bikroy.com Limited and Conclusion. In the introduction part, I have focused on the topic of the report, origin of the report and background of the report has been included. In this report I have added history of Bikroy.com where it represents an overview of Bikroy.com including its profile, vision, mission, product portfolio, business model & future projection. As well I’ve added 7p’s marketing of Bikroy.com Limited, SWOT analysis, product life cycle and a financial analysis. Also consists of the work assignment which is based on all the knowledge or experiences that I have gathered through the internship program.