The buying behavior of Bangladeshi customers based on Facebook Live Marketing

Abstract

This study found important factors that change the buying behaviour of young people in Bangladesh. It has been found that consumers often shop online but most people feel that online shopping is not safe enough. In the case of live stream products, it usually attracts customers' interest in the product but they do not pay much attention to the host's preferences. Owners are usually unable to persuade customers to make purchasing decisions, customers believe that most of them are unreliable, and customers ’buying behaviour is also influenced by the price of the product. Customers often see real-time conversations of marketers on Facebook, but they rarely buy. They are usually attracted to the host and look for the host's dress code and communication skills adequately. Also, customers review the Livestream Marketing Host page and feedback before making any purchase decisions.