Branding Effect of Consumer Purchase Decision on Soft Drinks in Bangladesh

Abstract

The main objective of this research paper is to identify the branding effect of consumer purchase decision on soft drinks in Bangladesh. The whole research has been done based on the consumer preference towards soft drinks in Bangladesh. The core idea of this project is what consumer feels about branding, it is really affected their buying decision or not. Now-a-days, soft drinks become a trendy thing not only for the youth but also for the older people in the world. Bangladesh has a growing market for soft drinks. As a researcher of project from business discipline, I got the opportunity to work on this topic and try to put my effort to make a depth study in this field.In this project report, the descriptive research type has been chosen. Indeed, 80 people were taken from different age and profession as the research sample such as, students, service holder & Others. I made a questionnaire based on close-ended, Likert scale & multiple choice questions. The information which is collected during the interview process through questionnaire and used to investigate the assumptions raised in the project report will be presented as findings in the conclusion part.