Retail Marketing of Xiaomi Bangladesh: Sales Strategies and Development

Abstract

XIAOMI Technologies of Bangladesh Private Limited is a foreign company led by China. Globally XIAOMI is doing business with thousands of AIOT products and Smartphones and AI Home Appliance products. However, in Bangladesh, we are only focusing on Smartphone sales-out officially since 2018. The ultimate objective of XIAOMI Bangladesh is to ensure access to a broader range of Smartphone services for the people of Bangladesh and also global export. It has a special focus to serve more features and quality products at a very competitive price in the market, which is convenient, affordable, and reliable to all classes of people. This report mainly focuses on the Retail Marketing Operation of XIAOMI Technologies of Bangladesh Private Limited Company and how they place in this competitive smartphone industry. Through the report, I have tried to do a comparison between XIAOMI and other Smartphone brands and find out the competitive advantages of each of the Companies. Also how I had prepared my sales area to rise to one of the leading positions in retail sales. It is all about capturing the maximum market share by Retail Marketing Strategy. In the end, I have suggested some recommendations that XIAOMI can implement to maintain its competitive advantage and be a market leader in the industry.