The Beverage Industry in Bangladesh (Present, Past and Future)

Abstract

The focus of this analysis will be on Present, Past and Future conditions of The Beverage Industry in Bangladesh. The journey of the beverage industry in Bangladesh began with traditional beverages like tea and locally made carbonated drinks. In the 1960s Bangladeshis beverage industry began to take shape. That time Coca-Cola and Pepsi dominated the Bangladeshi beverage industry. This two brand very popular in Bangladeshi beverage industry. Coca-Cola entered the Bangladeshi beverage market in 1965 and after that in 1976 PepsiCo entered the Bangladeshi beverage market. After that In the 1980s and 1990s, Bangladeshi local companies like Pran and Akij Group entered the beverage market. They offered verities of beverages including carbonated soft drinks, fruit juices, dairy-based drinks, and bottled water. Day by day Bangladeshi beverage industry increasing and many new new beverage brands into in the beverage industry. There is a high possibility that more new global and local beverage companies will join the Bangladeshi beverage industry with their new brands. I have tried to highlight the entire issue about present past and future conditions of the beverage industry through this project.