Brand Failure in Cosco Glycerin Soap

Abstract

I was given the task to research about “Brand Failure in Cosco glycerin Soap” and find out about the current market position of this brand. In this project, I have shown the target segments of this product, their brand performance, their uniqueness, and a consumer perceptual map so that we can identify the flaws of this product, why they are unsuccessful though they are so experienced brand. However, Kohinoor chemical sold their Cosco soap brand to commander soap company to about why Cosco glycerin soap is unsuccessful we conducted a research on male and female both so there would be no discrimination. Then we tried to make some points and questionnaires for them. A survey was conducted to know how much Bangladeshi citizen knows about cosco soap and how it is faring with other Soap brands. They gave feedback about Cosco soap if they had used it before. Through this process we were able to identify those reasons behind Cosco soap’s unsuccessful condition. After conducting a survey of 30 people we did a ratio analysis. We also gathered significant information from internet and contacting local businessman.